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Matthew Weiner, the creator of ‘Mad Men,’ will publish a novel – Los Angeles Times

London fashion blogger Emily Davison told she was ‘too pretty to be blind’ – Daily Mail

A successful blogger has told how she started making YouTube videos to raise awareness of living with visual impairment – after being told she was ‘too pretty to be blind’.

Emily Davison, 21, from London, was diagnosed with septo-optic dysplasia as a baby – a congenital condition that affects my sight and metabolism.

This means she is completely blind in her right eye, and has roughly 10 per cent vision in her left.

Blogger Emily was diagnosed with septo-optic dysplasia as a baby – a congenital condition that affects my sight and metabolism – and is blind in one eye, with 10 per cent vision in the other

But Emily, an aspiring children’s book writer, has vowed not to let her condition hold her back – launching a blog and YouTube channel in 2012 where she discusses living with blindness, as well as fashion and beauty.

Thanks to her frank and upfront video blogs, the student has amassed almost 2,000 subscribers (plus a further 3,000 on Instagram) and 140,000 total views. 

Emily owes much of her popularity to her beauty reviews and Zoella-esque ‘shopping hauls’, but she is also not afraid to speak her mind when it comes to the realites of living with sight loss.

She is also determined to challenge myths about blind people – after noticing looks of incredulity when others spot her colour-coordinated outfits and perfectly-applied make-up. 

Emily has vowed not to let her condition hold her back – launching a blog and YouTube channel where she discusses living with blindness, as well as fashion and beauty trends

Success: Thanks to her frank and upfront video blogs, Emily has amassed almost 2,000 subscribers (plus a further 3,000 on Instagram) and 140,000 total views

Emily tackles misconceptions in a candid vlog about things not to say to blind people

She hopes that her blog, Fashioneyesta, will show that she loves fashion and beauty as much as the next person – even with her sight loss.

Emily, who taught herself to edit videos, explains that she can apply mascara and create the perfect pout just as well as someone with 20-20 vision – thanks to ‘years of practice’. 

She can also read, write and type by using special iPhone functions and an app called ClaroRead on her Mac. When she’s out shopping, she will use her phone camera to zoom in on labels and price tags. 

Emily shares her LUSh beauty haul with her followers. But she has experience looks of incredulity when people see her colour-coordinated outfits and perfectly-applied make-up

But it’s more than just a hobby – with Emily explaining that fashion helped boost her confidence as she was struggling with a bout of anorexia as a teenager.

‘At first, fashion and applying makeup was a diversion from the eating disorder,’ she told MailOnline.

‘It wasn’t so much a solution as a distraction. I started to pay attention to how to apply eyeshadow, I wore heeled she’s and went and had my eyelashes tinted. 

‘I started to enjoy the process of putting together a look and this began to help me move away from that ever present pull of anorexia. 

The YouTube star showcases recent purchases from Primark including a necklace. Emily hopes that her blog will show that she loves fashion and beauty – ‘even with her sight loss’

Emily talks her followers through a recent shopping purchase. She says she can apply mascara and lipstick just as well as someone with 20-20 vision – thanks to ‘years of practice’

‘But over time I started to treat fashion more as an armour and it helped me to see myself in a different light. Fashion made me realise that i could have autonomy over the way I looked without having to starve myself.’ 

A recent vlog on the misconceptions surrounding people with sight loss racked up thousands of views and comments. 

Emily, who is also studying for an MA in children’s literature at Goldsmiths, University of London, said: ‘The reasoning behind [starting a blog] was after I had heard a lot of comments from the general public about the fact that I “didn’t look blind.” 

‘I had just been partnered with my guide dog Unity at the time and so I was going out and about a lot more than I had been. 

Emily filming a beauty vlog. She says she hopes her website and YouTube channel will ‘challenge people’s perceptions of sight loss through [her] love of fashion, beauty and style’

Emily uses her YouTube videos to raise awareness of living with visual impairment – after being told she was ‘too pretty to be blind’

‘So it was a real culture shock to hear comments like “you don’t look blind” or “she’s blind and she’s wearing heels.”‘ 

She added: ‘I wanted to use my love of beauty, fashion and lifestyle and my flare for writing to in effect “normalise” my disability.

‘I wanted to say to my readers/viewers that I’m just like any other individual I too have hobbies, interests, goals and love nothing more than a good Primark haul like anyone else does!’ 

She says she hopes her blog will ‘challenge people’s perceptions of sight loss through [her] love of fashion, beauty and style.’

THE WORST MISCONCEPTIONS SURROUNDING BLIND PEOPLE  

In one of her most popular vlogs, Emily talks her followers through the top ten misconceptions – and things not to say to – people with visual impairment:

Emily explains the do’s and don’t when talking to visually impaired people

1. Won’t glasses help?

2. Are you training that guide dog?

3. How long have you been blind? 

4. Oh wow, you’re so normal!

5. But you’re looking straight at me!

6. She’s blind! I’ve got a chance to pull her

7. I don’t know how you do it!

8. You are so trendy! (you don’t look blind)

9. How does your guide dog know the bus numbers?

10. She’s so pretty, it’s such a shame she’s disabled 

from Hairstylez http://cityhairstyle.xyz/london-fashion-blogger-emily-davison-told-she-was-too-pretty-to-be-blind-daily-mail/

New York Fashion Week: 5 Beauty Trends To Try Now – Grazia

As the first pit stop on an editor’s biannual show schedule, New York Fashion Week isn’t just about the after-parties and spotting Kardashian-Jenners at Yeezy: it’s also where we see fledgling fashion and beauty trends emerge, often setting the tone for the shows across the pond in London, Milan and Paris.

Aside from perpetual experimenters like Marc Jacobs and the Rodarte sisters, New York is known for playing it slightly safer than its European cousins, beauty-wise. This season, though, it’s been refreshing to see brands experimenting with everything from two-tone lips in punchy brights to real-life Snapchat make-up – no filter necessary. Fresh off the catwalk, these are the trends that we’re itching to test out right now.

Bright matte lips

While hi-gloss vinyl lips might be all the rage for autumn, next season will see us returning to matte textures in punchy, bright shades, if the New York runways are anything to go by. The high octane beauty look at Cushnie & Ochs was amped up with the addition of a bold, two-tone lip – invest in matching lip liners to achieve a similarly neat, sculptural finish. Meanwhile, at Jason Wu, the pink-to-orange ombré lip packed a punch, adding interest to models’ otherwise bare faces.

Surfer-girl beach hair

Backstage at Alexander Wang, no less than 18 of the 55 models walking in the show volunteered to have one of Guido Paulo’s career-elevating haircuts. The legendary stylist ran a razor through the ends of the models’ newly shorn (and newly bleached) bobs to achieved a jagged, ‘surfer girl’ finish. Roots were left darker for a sun-soaked effect, while breezy beach waves were created with a smattering of texturizing salt spray.

Snapchat filters

It was only ever going to be a matter of time… Snapchat filters became a source of beauty inspiration at the Desigual show, where models’ faces were painted with everything from the ubiquitous dog’s noses to the deer and bumblebee filters. Naturally, the golden butterflies and flower crowns made an appearance, too, worn in the hair. Want to try it at home? It’s worth bearing in mind that, unlike on the app, this look won’t disappear after ten seconds.

Tangerine talons

Bold, almost neon orange nails caught our attention backstage at the Tibi show, which will be the perfect poolside accessory come next season. And if you want to get ahead of the game, trend-wise, tangerine is the perfect hue for this unseasonal burst of hot weather…

Watercolour eyes

A pastel wash of eyeshadow is set to be one of spring’s prettiest make-up trends. At Jil Sander, lilacs, pale blues and greens were expertly blended into brighter shades, exaggerated with a black cat’s eye flick, while at Christian Siriano, models made an impact with a line of pigmented pastel shadow. For a more dramatic take on the trend, look to Victoria Beckham, who sent models down the runway wearing graphic wings of smudged-out shadow in a bolder blue colour, using products from her new collaboration with Estée Lauder.

READ MORE: New York Fashion Week: All The Action From The Front Row

READ MORE: The Best New York Fashion Week Street Style

from Hairstylez http://cityhairstyle.xyz/new-york-fashion-week-5-beauty-trends-to-try-now-grazia/

Kate Middleton voted UK’s most influential style icon ahead of London Fashion Week – Daily Mail

Her wardrobe isn’t exactly cutting edge but when it comes to style icons, Kate Middleton is the fashionista women in the UK most want to emulate. 

The FROW (Fashion Front Row) at London Fashion Week, which kicks off on Monday, will see a stream of celebrities taking a pew, clad in the latest designer gear.

However, according to new research, the likes of Suki Waterhouse and Cara Delevingne are not a patch on the Duchess of Cambridge when it comes to influencing the masses about what to wear.

Scroll down for video 

The Duchess of Cambridge (pictured at the National Portrait Gallery in London, May 2016) is the fashionista women in the UK most want to emulate, according to a new study

Research by Rakuten Marketing found that some 29 per cent of women aspire to dress like Kate.

Perhaps it’s the mix of style and reserve, but the Duchess’s trademark skinny jeans and crisp shirts, or more formal fit and flare frocks are a huge hit with the shopping public. 

The Duchess was closely followed in the style stakes by Rita Ora, Emma Watson, Ellie Goulding and blogger Zoella. 

When it comes to the teen audience, unsurprisingly, Zoella aka Zoe Suggs, is the main draw, with 16 to 24-year-olds saying they love the fashion choices made by the Brighton video star.

Rita Ora (left) and Emma Watson (right) came in at second and third place in the study

Runners up: Ellie Goulding (left) and Zoella (right) came in at fourth and fifth place

Additional research found that social media is also hugely influential in terms of how British women shop.

Twenty-six per cent of women said they’d spent on an item because they’d seen something on their Facebook or Twitter feed, either from a friend or a celebrity.

Nick Fletcher, of Rakuten Marketing, said of the findings: ‘Alongside celebrity icons like Kate Middleton, bloggers and vloggers have become go to personalities for fashion inspiration.

He added that this means there is ‘huge opportunity for retail brands to grow their customer base through their audiences’.

Nick Fletcher, of Rakuten Marketing, said of the findings: ‘Alongside celebrity icons like Kate Middleton, bloggers and vloggers have become go to personalities for fashion inspiration’

He added: ‘It’s critical that during LFW retailers are thinking about how consumers shop for clothes the rest of the year.

‘Our data shows that the customer journey is led by social media inspiration so affiliate relationships with these leaders in fashion can instigate sales.’

Film stars were also found to play a huge part in shopping trends; with 35 per cent of women saying they’d tried to emulate a celebrity who’d appeared on the big screen.

‘THE KATE EFFECT NEARLY CRASHED MY WEBSITE’

The ‘Kate effect’ is a phenomenon that most designers would be glad to experience.

Cecile’s dress was worn by the Duchess in her first official family photograph

And for maternity dress designer Cecile Reinaud, having one of her pieces photographed on the Duchess made her clothing company Séraphine a household name.

Cecile’s fuchsia garment was pictured on the Duchess in her first official family photograph with her husband Prince William and Prince George in 2013.

As soon as the dress was confirmed to be one of Cecile’s she says that her sales sky-rocketed and she was left struggling to meet the demand.

She told OK! magazine: 

‘When it was confirmed that the dress was Séraphine, things went crazy.

‘The ‘Kate effect’ nearly crashed our website, we got hundreds of calls and the dress instantly sold out.’

The £49 dress was a huge success with Cecile selling all 20,000 of them. And now the Parisian-born designer says she would now ‘love’ to see Princess Charlotte in her designs. 

from Hairstylez http://cityhairstyle.xyz/kate-middleton-voted-uks-most-influential-style-icon-ahead-of-london-fashion-week-daily-mail/

SheaMoisture Launches Second Phase of Its Iconic #BreakTheWalls Call-to-Action and Challenges Beauty Industry … – PR Newswire (press release)

This acknowledgement and recognition of different need states, hair types and cultures have been at the core of SheaMoisture’s innovation strategy since the beginning.  Over the course of almost three decades in the U.S., the brand has continued to develop new formulations and introduce more culturally relevant ingredients to the industry based on listening to the needs of its community and co-creation with its retail partners.  SheaMoisture now offers upwards of 500 products made with natural, certified organic and fair trade ingredients to meet individual need states across body, face, shave, cosmetics, men, baby and hair.  For hair alone, the brand has a unique offering of more than 150 different products for a range of hair types, textures, conditions and styles.

As part of the brand’s ongoing commitment to addressing women’s lifestyle needs wherever they are, SheaMoisture invested in the technology to build the first hair recognition tool of its kind on the market – “Good Hair Day” (www.amillionwaystoshea.com). The “Good Hair Day” tool provides each SheaMoisture community member and visitor the benefit of anytime, “at-a-click” personalized recommendations to easily match their hair need with a specific product and quickly navigate the vast hair offerings to find their “way to Shea.”  Specifically, the tool delivers individual product recommendations to each user based on their hair type, style, condition and goals.  Once a user uploads a photograph or selfie on the site, it uses an innovative hair recognition technology that automatically identifies the user’s hair type and/or style.  Through a brief 3-step process, the tool then matches the user with a custom hair care regimen tailored to her specific hair needs around maintenance (cleansing/conditioning); treatment (restoring/renewing); and styling (shaping/ finishing).

“We are constantly iterating on our approach to what are considered “industry” standards and what we hold as “our” standards – testing, learning and growing as we work to serve her better,” said Dennis.  “Even when we’ve conducted limited-run label tests using “normal” on our packaging, the results have shown an overwhelming preference for need state vs. normal because of its exclusionary nature.  We have always focused on how to innovate and serve women according to their individual needs and where they are at any stage of their lives.  This is why the women who use SheaMoisture have such a special relationship with the brand.  She knows we are listening to determine what she wants, what she’s missing, and what her hair and skin challenges are.  She knows the products actually work for her because they were formulated for her needs – not an ill-defined normal.”

In addition, Perception Institute, a consortium of social psychologists and strategists who use research on how our brains respond to differences in race, ethnicity, and gender to understand and disrupt harms linked to those identities, has conducted a first-of-its kind hair study measuring the implicit biases linked to hair.  Implicit bias, the automatic association of stereotypes or attitudes towards particular groups, is measured by taking an implicit association test, or IAT (implicit.harvard.edu).  Hundreds of studies over the last two decades have confirmed that many people have implicit biases linked to race and gender which are rooted in pervasive societal stereotypes.  Implicit bias affects how we perceive and treat others, sometimes in ways that have serious consequences.

However, to date, no one has examined implicit biases linked to hairstyles worn by black women.  Leveraging insights from and images (stimuli) provided by SheaMoisture’s hair and beauty experts, Perception Institute, led by Executive Director Alexis McGill Johnson, created the first-ever “Hair IAT” to measure whether implicit bias against black women’s natural hair exists, as well as an extensive explicit survey to assess how the public feels about the beauty and professionalism of black women’s hair styles.  Findings from the study, which is based on a 4000-person national sample, will be released in the coming weeks.

“Perception Institute’s study will be one of the most meaningful and extensive pieces of independent research to hit the beauty industry to-date,” said Dennis.  “With increasing headlines around the world highlighting natural hair restrictions and intolerance in the workplace, schools and society at large, it is critical that as a society we understand hair bias and the role it plays in how we view others, the value we place on them and our expectations of them to fit into a singular view of ‘normal.’  My hope is that the insights gleaned from this seminal study will be a turning point in the beauty industry’s evolution from making people feel good about themselves to also transforming how they see – and thus treat – themselves and others.”

“What’s Normal?” continues to reinforce SheaMoisture’s focus on what it has coined as the New General Market, which is defined by inclusion and commonalities via need states.  The New General Market approach ensures that all consumers, especially those who have been traditionally underserved, have an enhanced experience of accessibility, choice and inclusion according to their needs, not traditional segmentation.  SheaMoisture has partnered with retailers, as well as other CPG and consumer companies, to lead the introduction of this problem-solution approach to the industry and impact the way they engage with their customers in a more meaningful way.

SheaMoisture worked with award-winning creative agency Droga5 to develop both the “Break The Walls” and “What’s Normal?” films, which celebrate the positive changes women are experiencing in the beauty industry and are a rallying cry to join together to continue to reshape the beauty landscape – from a dated model of “standardized ideals” to one of inclusive representation at shelf and beyond.

“One of the most exciting and humbling aspects for us during the creation of ‘What’s Normal?’ was the continued chorus of courageous, confident, defiant and self-accepting women who shared their stories, their insecurities and their triumphs with us,” said Dennis.  “They were so deeply poignant that we were compelled to again develop the script for the film using a compilation of soundbites taken from our cast members’ interviews.  So, we are still telling her story through her eyes and with her voice – and nothing is more powerful.”

Continue with SheaMoisture on the journey to find #AMillionWaysToShea (www.amillionwaystoshea.com) and to #BreakTheWalls in beauty so that #EverybodyGetsLove.  

To view the film, visit https://youtu.be/mq2yMY3aZrc.
To view behind the scenes footage, visit https://youtu.be/KZUHscbd1qo. 
For more information, visit www.sheamoisture.com.
Social – IG: @sheamoisture4u  _  FB: SheaMoisture  _ Twitter: @SheaMoisture

About SheaMoisture
Since 1912, SheaMoisture has made its award-winning, shea butter-based skin and haircare products using family recipes handed down from founder and CEO, Richelieu Dennis’ grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. “EveryBody Gets Love” at SheaMoisture, and products are made with natural and certified organic ingredients. Shea butter is ethically-sourced from 13 co-ops in Northern Ghana, as part of the brand’s purpose-driven Community Commerce efforts.

About Sundial Brands
Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality and culturally authentic natural ingredients, is the maker of SheaMoisture, Nubian Heritage and Madam C.J. Walker.  A certified B Corp company with a Fair for Life social and fair trade certification, Sundial engages in ethical and cruelty-free business practices and manufactures its products at its state-of-the-art facilities in Long Island, NY. Through its Community Commerce purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship, women’s empowerment, education and wellness.  In 2015, Sundial was named to the Inc. 5000 list of the fastest-growing private companies in the United States and received the WWD/Beauty Inc. award for “Corporate Social Responsibility Company of the Year.”  Widely credited with introducing the “New General Market” inclusion concept to the beauty and retail industries, Sundial Brands founder and CEO Richelieu Dennis began the company in 1991 with his college roommate, Nyema Tubman, and mother, Mary Dennis.   

Video – https://www.youtube.com/watch?v=mq2yMY3aZrc&feature=youtu.be

Photo – http://photos.prnewswire.com/prnh/20160913/407324

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sheamoisture-launches-second-phase-of-its-iconic-breakthewalls-call-to-action-and-challenges-beauty-industry-standards-with-one-question-whats-normal-300327631.html

SOURCE SheaMoisture

Related Links

http://www.sheamoisture.com

from Hairstylez http://cityhairstyle.xyz/sheamoisture-launches-second-phase-of-its-iconic-breakthewalls-call-to-action-and-challenges-beauty-industry-pr-newswire-press-release/

NYFW 2016: Best Of Beauty – LOOK