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Rabu, 14 September 2016
London fashion blogger Emily Davison told she was ‘too pretty to be blind’ – Daily Mail
A successful blogger has told how she started making YouTube videos to raise awareness of living with visual impairment – after being told she was ‘too pretty to be blind’.
Emily Davison, 21, from London, was diagnosed with septo-optic dysplasia as a baby – a congenital condition that affects my sight and metabolism.
This means she is completely blind in her right eye, and has roughly 10 per cent vision in her left.
Blogger Emily was diagnosed with septo-optic dysplasia as a baby – a congenital condition that affects my sight and metabolism – and is blind in one eye, with 10 per cent vision in the other
But Emily, an aspiring children’s book writer, has vowed not to let her condition hold her back – launching a blog and YouTube channel in 2012 where she discusses living with blindness, as well as fashion and beauty.
Thanks to her frank and upfront video blogs, the student has amassed almost 2,000 subscribers (plus a further 3,000 on Instagram) and 140,000 total views.
Emily owes much of her popularity to her beauty reviews and Zoella-esque ‘shopping hauls’, but she is also not afraid to speak her mind when it comes to the realites of living with sight loss.
She is also determined to challenge myths about blind people – after noticing looks of incredulity when others spot her colour-coordinated outfits and perfectly-applied make-up.
Emily has vowed not to let her condition hold her back – launching a blog and YouTube channel where she discusses living with blindness, as well as fashion and beauty trends
Success: Thanks to her frank and upfront video blogs, Emily has amassed almost 2,000 subscribers (plus a further 3,000 on Instagram) and 140,000 total views
Emily tackles misconceptions in a candid vlog about things not to say to blind people
She hopes that her blog, Fashioneyesta, will show that she loves fashion and beauty as much as the next person – even with her sight loss.
Emily, who taught herself to edit videos, explains that she can apply mascara and create the perfect pout just as well as someone with 20-20 vision – thanks to ‘years of practice’.
She can also read, write and type by using special iPhone functions and an app called ClaroRead on her Mac. When she’s out shopping, she will use her phone camera to zoom in on labels and price tags.
Emily shares her LUSh beauty haul with her followers. But she has experience looks of incredulity when people see her colour-coordinated outfits and perfectly-applied make-up
But it’s more than just a hobby – with Emily explaining that fashion helped boost her confidence as she was struggling with a bout of anorexia as a teenager.
‘At first, fashion and applying makeup was a diversion from the eating disorder,’ she told MailOnline.
‘It wasn’t so much a solution as a distraction. I started to pay attention to how to apply eyeshadow, I wore heeled she’s and went and had my eyelashes tinted.
‘I started to enjoy the process of putting together a look and this began to help me move away from that ever present pull of anorexia.
The YouTube star showcases recent purchases from Primark including a necklace. Emily hopes that her blog will show that she loves fashion and beauty – ‘even with her sight loss’
Emily talks her followers through a recent shopping purchase. She says she can apply mascara and lipstick just as well as someone with 20-20 vision – thanks to ‘years of practice’
‘But over time I started to treat fashion more as an armour and it helped me to see myself in a different light. Fashion made me realise that i could have autonomy over the way I looked without having to starve myself.’
A recent vlog on the misconceptions surrounding people with sight loss racked up thousands of views and comments.
Emily, who is also studying for an MA in children’s literature at Goldsmiths, University of London, said: ‘The reasoning behind [starting a blog] was after I had heard a lot of comments from the general public about the fact that I “didn’t look blind.”
‘I had just been partnered with my guide dog Unity at the time and so I was going out and about a lot more than I had been.
![Emily filming a beauty vlog. She says she hopes her website and YouTube channel will 'challenge people's perceptions of sight loss through [her] love of fashion, beauty and style'](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_slDnfRIyJVovwM4D-TyZnqtaol_lk4mFh7R3LfzPXTrUNIByr9H4nPTKXA0MX07pJY3Wp82dPvgS5IBJTcb3I1eQodK8YLYmIjTvVeyoVYFKgkoEUn1Tm2FwVnIb7zVw2vOKQeLsfd_O1-oSeBdU9W8iTpOTv9Mm9lC4yVQ1ZgJZpijDI=s0-d)
Emily filming a beauty vlog. She says she hopes her website and YouTube channel will ‘challenge people’s perceptions of sight loss through [her] love of fashion, beauty and style’
Emily uses her YouTube videos to raise awareness of living with visual impairment – after being told she was ‘too pretty to be blind’
‘So it was a real culture shock to hear comments like “you don’t look blind” or “she’s blind and she’s wearing heels.”‘
She added: ‘I wanted to use my love of beauty, fashion and lifestyle and my flare for writing to in effect “normalise” my disability.
‘I wanted to say to my readers/viewers that I’m just like any other individual I too have hobbies, interests, goals and love nothing more than a good Primark haul like anyone else does!’
She says she hopes her blog will ‘challenge people’s perceptions of sight loss through [her] love of fashion, beauty and style.’
THE WORST MISCONCEPTIONS SURROUNDING BLIND PEOPLE
In one of her most popular vlogs, Emily talks her followers through the top ten misconceptions – and things not to say to – people with visual impairment:
Emily explains the do’s and don’t when talking to visually impaired people
1. Won’t glasses help?
2. Are you training that guide dog?
3. How long have you been blind?
4. Oh wow, you’re so normal!
5. But you’re looking straight at me!
6. She’s blind! I’ve got a chance to pull her
7. I don’t know how you do it!
8. You are so trendy! (you don’t look blind)
9. How does your guide dog know the bus numbers?
10. She’s so pretty, it’s such a shame she’s disabled
from Hairstylez http://cityhairstyle.xyz/london-fashion-blogger-emily-davison-told-she-was-too-pretty-to-be-blind-daily-mail/
New York Fashion Week: 5 Beauty Trends To Try Now – Grazia
As the first pit stop on an editor’s biannual show schedule, New York Fashion Week isn’t just about the after-parties and spotting Kardashian-Jenners at Yeezy: it’s also where we see fledgling fashion and beauty trends emerge, often setting the tone for the shows across the pond in London, Milan and Paris.
Aside from perpetual experimenters like Marc Jacobs and the Rodarte sisters, New York is known for playing it slightly safer than its European cousins, beauty-wise. This season, though, it’s been refreshing to see brands experimenting with everything from two-tone lips in punchy brights to real-life Snapchat make-up – no filter necessary. Fresh off the catwalk, these are the trends that we’re itching to test out right now.
Bright matte lips
While hi-gloss vinyl lips might be all the rage for autumn, next season will see us returning to matte textures in punchy, bright shades, if the New York runways are anything to go by. The high octane beauty look at Cushnie & Ochs was amped up with the addition of a bold, two-tone lip – invest in matching lip liners to achieve a similarly neat, sculptural finish. Meanwhile, at Jason Wu, the pink-to-orange ombré lip packed a punch, adding interest to models’ otherwise bare faces.
Surfer-girl beach hair
Backstage at Alexander Wang, no less than 18 of the 55 models walking in the show volunteered to have one of Guido Paulo’s career-elevating haircuts. The legendary stylist ran a razor through the ends of the models’ newly shorn (and newly bleached) bobs to achieved a jagged, ‘surfer girl’ finish. Roots were left darker for a sun-soaked effect, while breezy beach waves were created with a smattering of texturizing salt spray.
Snapchat filters
It was only ever going to be a matter of time… Snapchat filters became a source of beauty inspiration at the Desigual show, where models’ faces were painted with everything from the ubiquitous dog’s noses to the deer and bumblebee filters. Naturally, the golden butterflies and flower crowns made an appearance, too, worn in the hair. Want to try it at home? It’s worth bearing in mind that, unlike on the app, this look won’t disappear after ten seconds.
Tangerine talons
Bold, almost neon orange nails caught our attention backstage at the Tibi show, which will be the perfect poolside accessory come next season. And if you want to get ahead of the game, trend-wise, tangerine is the perfect hue for this unseasonal burst of hot weather…
Watercolour eyes
A pastel wash of eyeshadow is set to be one of spring’s prettiest make-up trends. At Jil Sander, lilacs, pale blues and greens were expertly blended into brighter shades, exaggerated with a black cat’s eye flick, while at Christian Siriano, models made an impact with a line of pigmented pastel shadow. For a more dramatic take on the trend, look to Victoria Beckham, who sent models down the runway wearing graphic wings of smudged-out shadow in a bolder blue colour, using products from her new collaboration with Estée Lauder.
READ MORE: New York Fashion Week: All The Action From The Front Row
READ MORE: The Best New York Fashion Week Street Style
from Hairstylez http://cityhairstyle.xyz/new-york-fashion-week-5-beauty-trends-to-try-now-grazia/
Kate Middleton voted UK’s most influential style icon ahead of London Fashion Week – Daily Mail
Her wardrobe isn’t exactly cutting edge but when it comes to style icons, Kate Middleton is the fashionista women in the UK most want to emulate.
The FROW (Fashion Front Row) at London Fashion Week, which kicks off on Monday, will see a stream of celebrities taking a pew, clad in the latest designer gear.
However, according to new research, the likes of Suki Waterhouse and Cara Delevingne are not a patch on the Duchess of Cambridge when it comes to influencing the masses about what to wear.
Scroll down for video
The Duchess of Cambridge (pictured at the National Portrait Gallery in London, May 2016) is the fashionista women in the UK most want to emulate, according to a new study
Research by Rakuten Marketing found that some 29 per cent of women aspire to dress like Kate.
Perhaps it’s the mix of style and reserve, but the Duchess’s trademark skinny jeans and crisp shirts, or more formal fit and flare frocks are a huge hit with the shopping public.
The Duchess was closely followed in the style stakes by Rita Ora, Emma Watson, Ellie Goulding and blogger Zoella.
When it comes to the teen audience, unsurprisingly, Zoella aka Zoe Suggs, is the main draw, with 16 to 24-year-olds saying they love the fashion choices made by the Brighton video star.
Rita Ora (left) and Emma Watson (right) came in at second and third place in the study
Runners up: Ellie Goulding (left) and Zoella (right) came in at fourth and fifth place
Additional research found that social media is also hugely influential in terms of how British women shop.
Twenty-six per cent of women said they’d spent on an item because they’d seen something on their Facebook or Twitter feed, either from a friend or a celebrity.
Nick Fletcher, of Rakuten Marketing, said of the findings: ‘Alongside celebrity icons like Kate Middleton, bloggers and vloggers have become go to personalities for fashion inspiration.
He added that this means there is ‘huge opportunity for retail brands to grow their customer base through their audiences’.
Nick Fletcher, of Rakuten Marketing, said of the findings: ‘Alongside celebrity icons like Kate Middleton, bloggers and vloggers have become go to personalities for fashion inspiration’
He added: ‘It’s critical that during LFW retailers are thinking about how consumers shop for clothes the rest of the year.
‘Our data shows that the customer journey is led by social media inspiration so affiliate relationships with these leaders in fashion can instigate sales.’
Film stars were also found to play a huge part in shopping trends; with 35 per cent of women saying they’d tried to emulate a celebrity who’d appeared on the big screen.
‘THE KATE EFFECT NEARLY CRASHED MY WEBSITE’
The ‘Kate effect’ is a phenomenon that most designers would be glad to experience.
Cecile’s dress was worn by the Duchess in her first official family photograph
And for maternity dress designer Cecile Reinaud, having one of her pieces photographed on the Duchess made her clothing company Séraphine a household name.
Cecile’s fuchsia garment was pictured on the Duchess in her first official family photograph with her husband Prince William and Prince George in 2013.
As soon as the dress was confirmed to be one of Cecile’s she says that her sales sky-rocketed and she was left struggling to meet the demand.
She told OK! magazine:
‘When it was confirmed that the dress was Séraphine, things went crazy.
‘The ‘Kate effect’ nearly crashed our website, we got hundreds of calls and the dress instantly sold out.’
The £49 dress was a huge success with Cecile selling all 20,000 of them. And now the Parisian-born designer says she would now ‘love’ to see Princess Charlotte in her designs.
from Hairstylez http://cityhairstyle.xyz/kate-middleton-voted-uks-most-influential-style-icon-ahead-of-london-fashion-week-daily-mail/
SheaMoisture Launches Second Phase of Its Iconic #BreakTheWalls Call-to-Action and Challenges Beauty Industry … – PR Newswire (press release)
This acknowledgement and recognition of different need states, hair types and cultures have been at the core of SheaMoisture’s innovation strategy since the beginning. Over the course of almost three decades in the U.S., the brand has continued to develop new formulations and introduce more culturally relevant ingredients to the industry based on listening to the needs of its community and co-creation with its retail partners. SheaMoisture now offers upwards of 500 products made with natural, certified organic and fair trade ingredients to meet individual need states across body, face, shave, cosmetics, men, baby and hair. For hair alone, the brand has a unique offering of more than 150 different products for a range of hair types, textures, conditions and styles.
As part of the brand’s ongoing commitment to addressing women’s lifestyle needs wherever they are, SheaMoisture invested in the technology to build the first hair recognition tool of its kind on the market – “Good Hair Day” (www.amillionwaystoshea.com). The “Good Hair Day” tool provides each SheaMoisture community member and visitor the benefit of anytime, “at-a-click” personalized recommendations to easily match their hair need with a specific product and quickly navigate the vast hair offerings to find their “way to Shea.” Specifically, the tool delivers individual product recommendations to each user based on their hair type, style, condition and goals. Once a user uploads a photograph or selfie on the site, it uses an innovative hair recognition technology that automatically identifies the user’s hair type and/or style. Through a brief 3-step process, the tool then matches the user with a custom hair care regimen tailored to her specific hair needs around maintenance (cleansing/conditioning); treatment (restoring/renewing); and styling (shaping/ finishing).
“We are constantly iterating on our approach to what are considered “industry” standards and what we hold as “our” standards – testing, learning and growing as we work to serve her better,” said Dennis. “Even when we’ve conducted limited-run label tests using “normal” on our packaging, the results have shown an overwhelming preference for need state vs. normal because of its exclusionary nature. We have always focused on how to innovate and serve women according to their individual needs and where they are at any stage of their lives. This is why the women who use SheaMoisture have such a special relationship with the brand. She knows we are listening to determine what she wants, what she’s missing, and what her hair and skin challenges are. She knows the products actually work for her because they were formulated for her needs – not an ill-defined normal.”
In addition, Perception Institute, a consortium of social psychologists and strategists who use research on how our brains respond to differences in race, ethnicity, and gender to understand and disrupt harms linked to those identities, has conducted a first-of-its kind hair study measuring the implicit biases linked to hair. Implicit bias, the automatic association of stereotypes or attitudes towards particular groups, is measured by taking an implicit association test, or IAT (implicit.harvard.edu). Hundreds of studies over the last two decades have confirmed that many people have implicit biases linked to race and gender which are rooted in pervasive societal stereotypes. Implicit bias affects how we perceive and treat others, sometimes in ways that have serious consequences.
However, to date, no one has examined implicit biases linked to hairstyles worn by black women. Leveraging insights from and images (stimuli) provided by SheaMoisture’s hair and beauty experts, Perception Institute, led by Executive Director Alexis McGill Johnson, created the first-ever “Hair IAT” to measure whether implicit bias against black women’s natural hair exists, as well as an extensive explicit survey to assess how the public feels about the beauty and professionalism of black women’s hair styles. Findings from the study, which is based on a 4000-person national sample, will be released in the coming weeks.
“Perception Institute’s study will be one of the most meaningful and extensive pieces of independent research to hit the beauty industry to-date,” said Dennis. “With increasing headlines around the world highlighting natural hair restrictions and intolerance in the workplace, schools and society at large, it is critical that as a society we understand hair bias and the role it plays in how we view others, the value we place on them and our expectations of them to fit into a singular view of ‘normal.’ My hope is that the insights gleaned from this seminal study will be a turning point in the beauty industry’s evolution from making people feel good about themselves to also transforming how they see – and thus treat – themselves and others.”
“What’s Normal?” continues to reinforce SheaMoisture’s focus on what it has coined as the New General Market, which is defined by inclusion and commonalities via need states. The New General Market approach ensures that all consumers, especially those who have been traditionally underserved, have an enhanced experience of accessibility, choice and inclusion according to their needs, not traditional segmentation. SheaMoisture has partnered with retailers, as well as other CPG and consumer companies, to lead the introduction of this problem-solution approach to the industry and impact the way they engage with their customers in a more meaningful way.
SheaMoisture worked with award-winning creative agency Droga5 to develop both the “Break The Walls” and “What’s Normal?” films, which celebrate the positive changes women are experiencing in the beauty industry and are a rallying cry to join together to continue to reshape the beauty landscape – from a dated model of “standardized ideals” to one of inclusive representation at shelf and beyond.
“One of the most exciting and humbling aspects for us during the creation of ‘What’s Normal?’ was the continued chorus of courageous, confident, defiant and self-accepting women who shared their stories, their insecurities and their triumphs with us,” said Dennis. “They were so deeply poignant that we were compelled to again develop the script for the film using a compilation of soundbites taken from our cast members’ interviews. So, we are still telling her story through her eyes and with her voice – and nothing is more powerful.”
Continue with SheaMoisture on the journey to find #AMillionWaysToShea (www.amillionwaystoshea.com) and to #BreakTheWalls in beauty so that #EverybodyGetsLove.
To view the film, visit https://youtu.be/mq2yMY3aZrc.
To view behind the scenes footage, visit https://youtu.be/KZUHscbd1qo.
For more information, visit www.sheamoisture.com.
Social – IG: @sheamoisture4u _ FB: SheaMoisture _ Twitter: @SheaMoisture
About SheaMoisture
Since 1912, SheaMoisture has made its award-winning, shea butter-based skin and haircare products using family recipes handed down from founder and CEO, Richelieu Dennis’ grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. “EveryBody Gets Love” at SheaMoisture, and products are made with natural and certified organic ingredients. Shea butter is ethically-sourced from 13 co-ops in Northern Ghana, as part of the brand’s purpose-driven Community Commerce efforts.
About Sundial Brands
Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality and culturally authentic natural ingredients, is the maker of SheaMoisture, Nubian Heritage and Madam C.J. Walker. A certified B Corp company with a Fair for Life social and fair trade certification, Sundial engages in ethical and cruelty-free business practices and manufactures its products at its state-of-the-art facilities in Long Island, NY. Through its Community Commerce purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship, women’s empowerment, education and wellness. In 2015, Sundial was named to the Inc. 5000 list of the fastest-growing private companies in the United States and received the WWD/Beauty Inc. award for “Corporate Social Responsibility Company of the Year.” Widely credited with introducing the “New General Market” inclusion concept to the beauty and retail industries, Sundial Brands founder and CEO Richelieu Dennis began the company in 1991 with his college roommate, Nyema Tubman, and mother, Mary Dennis.
Video – https://www.youtube.com/watch?v=mq2yMY3aZrc&feature=youtu.be
Photo – http://photos.prnewswire.com/prnh/20160913/407324
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sheamoisture-launches-second-phase-of-its-iconic-breakthewalls-call-to-action-and-challenges-beauty-industry-standards-with-one-question-whats-normal-300327631.html
SOURCE SheaMoisture
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from Hairstylez http://cityhairstyle.xyz/sheamoisture-launches-second-phase-of-its-iconic-breakthewalls-call-to-action-and-challenges-beauty-industry-pr-newswire-press-release/
Rocky S can’t wait to showcase Indian crafts at London Fashion Week (IANS Interview) – Times of India
New Delhi, Sep 14 (IANS) Designer Rocky S, who is set to showcase a collection of various crafts and techniques of India at London Fashion Week (LFW) on Saturday, feels that fashion is a way of life and is not restricted to any particular region or space. He also says that no matter how internationally available he becomes, Indian runways will always be his home.
“I believe fashion is a way of life. It is a global phenomenon; it cannot be restricted to a certain area, city, country or continent. A trend that starts in the west, finds its way to the east. Similarly, designers across the world are trying to make their mark beyond borders and continents too, that directly contributes to the growth of fashion and the rise of trends,” Rocky told IANS before flying to London for his show.
“The exchange of trends, cultures and techniques is what makes fashion more than just a piece of cloth. It is an amalgamation of creative ideas across the world,” he said.
He also shared that Indian runways will always be special for him as the platform has established him as a designer.
“The Indian runways are home. It will always be special as it gave me a platform to showcase my creativity and establish me as a designer in the circuit. Having said that, I love to explore, push boundaries and try new things.”
“Currently, I am making the most of new opportunities that come my way and am happy to say it has contributed to my learning process as a creative person. It has always been a dream to take my brand global, which is what I am slowly working towards at the moment, but as I said, Indian runways are special to me, and if a new opportunity presents itself, I will have an open mind towards exploring it,” he said.
The designer is to showcase at LFW a collection titled ‘Shringara’ which denotes love and beauty, capturing poignant emotion in ethereal tales.
“It is a story of a modern woman, adorning herself as she waits for her love to arrive. The collection beautifully captures the musings of a woman and her thoughts. The essence of Shringara lies in the overwhelming emotion of happiness and in the celebration of a woman in love and its many moods,” he said.
“I have always been fascinated by our country — the diverse fashion and style that is different in every part of India. My collection takes inspiration from these varied styles that I manifest in decorative prints, handcrafted textures and opulent embroideries,” added the designer.
He has used Indian traditional handicrafts that will be highlighted in the line.
“India is known for its rich culture and traditional handicrafts. As a designer, it is essential to create new styles in fashion but it is equally important to sustain our existing traditional crafts and techniques. Keeping that in mind, we have taken inspiration from vintage crafts and embroideries with an approach to reinvent it in high fashion styles,” he said.
The designer, who is also known for his love to remaining true to Indian-ness, says that he likes the idea of fashion giving him opportunities to explore his creative idea in best way possible.
“I am a designer who is deeply rooted, I respect where I come from, and the part I love the most about fashion is that it lets me express that respect and admiration in the most unique and beautiful way every season,” Rocky said.
“Staying true to my aesthetics, I always strive to keep traditional embroideries alive and make them more contemporary as fashion evolves.”
He added: “Moreover, I don’t think Indian designs necessarily means traditional Indian clothing, the appreciation I have received for my brand is for using traditional embroideries in the most unexpected methods. That for me is an achievement and am extremely fortunate to receive all the love.”
(Nivedita can be contacted at Nivedita.s@ians.in)
–IANS
nv/vt
from Hairstylez http://cityhairstyle.xyz/rocky-s-cant-wait-to-showcase-indian-crafts-at-london-fashion-week-ians-interview-times-of-india/
Rocky S can’t wait to showcase Indian crafts at London Fashion Week – Daijiworld.com
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Rocky S can’t wait to showcase Indian crafts at London Fashion Week
Daijiworld.com “I have always been fascinated by our country — the diverse fashion and style that is different in every part of India. My collection takes inspiration from these varied styles that I manifest in decorative prints, handcrafted textures and opulent … |
from Hairstylez http://cityhairstyle.xyz/rocky-s-cant-wait-to-showcase-indian-crafts-at-london-fashion-week-daijiworld-com/
Selasa, 13 September 2016
Runway Tulsa brings local, national fashion to four-day event – Tulsa World
Posted: Wednesday, September 14, 2016 12:00 am
TulsaWorld.com
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Prepare for a weekend packed full of the latest in fashion and style trends.
Runway Tulsa begins Thursday with Fashion in the Square, a shopping event and free fashion show at Utica Square.
‘);
Jessica Rodrigo 918-581-8482
jessica.rodrigo@tulsaworld.com
Twitter: @EatsEatsEats
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from Hairstylez http://cityhairstyle.xyz/runway-tulsa-brings-local-national-fashion-to-four-day-event-tulsa-world/
Beauty Tip Of The Week 9/13/16 – KTNV Las Vegas
 KTNV Las Vegas |
Beauty Tip Of The Week 9/13/16
KTNV Las Vegas Plucking? Ridiculous! Day in and day out trying to remove stubborn hairs where you’d rather not have them can be a thing of the past with laser hair removal! Learn more in this week’s Beauty Tip! PhazeLaserMedSpa.com This segment is sponsored by Phaz. |
from Hairstylez http://cityhairstyle.xyz/beauty-tip-of-the-week-91316-ktnv-las-vegas/
Fashion Scene: Modern Style Icons – WSPA.com
 WSPA.com |
Fashion Scene: Modern Style Icons
WSPA.com From Jennifer Lopez to Beyonce, check out the video above for a look at modern style icons, and how you can copy their looks! Share this: Share on Facebook (Opens in new window) · Click to share on Twitter (Opens in new window) · Click to share on … |
from Hairstylez http://cityhairstyle.xyz/fashion-scene-modern-style-icons-wspa-com/
Style Savvy: Fashion Forward review for Nintendo 3DS – Gaming Age
Platform: Nintendo 3DS
Publisher: Nintendo
Developer: Syn Sophia
Medium: Cartridge
Players: 1-2
Online: None
ESRB: E – Everyone
Without having played the first Style Savvy game, Fashion Forward was my introduction to the series. I’m not the most fashionable person myself, but knowing that games like The Sims and Animal Crossing have taken hold of me, it felt like a safe bet that a lifestyle sim might be up my alley.
Or down it, across the street, and around the corner at the hip new boutique in town.
Honestly, I’m not sure where to start with Style Savvy: Fashion Forward. Let’s just go with the beginning, where in the game you’re transported to the world of Beaumonde City — a mecca of style.
Players are quickly ushered into the role of Boutique Management by Sophie, who gives brief instructions on how to find and suggest clothes for customers, then hands over the keys to the shop on “The Avenue” — aka Main St. Within moments, the game gets players into the swing of things — mingling with potential customers to drum up business, and then conduct sales within the store.
Selling clothes is actually an easy task. Customers tend to have requests that aren’t too complicated, and a sorting feature allows players to avoid any confusion in their recommendations by filtering for keywords, types, and brand (among other things). Find Yolande a striped inner? No problem, sort by stripes and pick an inner layer that’s within her budget. Probably colorful, she seems to have a lively thing going on.
This isn’t a slight at Style Savvy, as it quickly becomes apparent that the game isn’t trying to test players’ mettle in negotiation — but rather let them enjoy an incredibly laid back lifestyle sim. If we want to get gameplay basic, its groundwork is an inventory management simulator, but that’s oversimplifying a game that smartly prefers charm to challenge. And anyway, isn’t managing inventory a large part of running a boutique?
It’s not all work and no play, however, as Beaumonde City is broken up into areas for players to explore. Navigating is a breeze, as players can visit subsections of the city (such as “The Avenue”) with locales ranging from leisure to lifestyle. This is also where story beats will play out, characters will be introduced, and various activities will appear for players to take part in.
Early on, for instance, players meet Callum, a fellow standing outside a cafe. He’s excited about some new coffee beans he’s roasted, and invites players to have a cup. An intermittent scene plays as our avatar enjoys her drink, and then bids Callum farewell. Talking to characters on the street will later reveal they admire that Callum has been looking after a dog he found in the park nearby, a location where players can also visit Holly, a girl who specializes in herbal teas.
Small interactions and scenes accumulate nicely in a way that gives the city a sense of character beyond calling it stylish. Characters seem to know of and interact with each other in a way that eases players into new mechanics and opportunities (such as styling hair) with a sense of progression in both gameplay and also story.
It’s this extra step that puts Style Savvy: Fashion Forward above other casual sims. Even those with light story elements don’t seem to be as coherent as Fashion Forward. This is really appreciated, and probably goes a long way to holding players’ attention beyond the loop of selling clothes and restocking your shop.
In fact, shopkeeping is just scratching the surface of Fashion Forward’s activities. Aside from the aforementioned hair styling, there’s fashion design, makeup, and modeling, but one of my favorite distractions was the Dollhouse. Given simple rooms and furniture, players can decorate rooms in a miniature dollhouse which represents a larger one in town which rooms can be rented out. I really enjoyed collecting furniture and featuring it, mostly due to the diorama look of the dollhouse.
Ironically, I didn’t care for Animal Crossing: Happy Home Designer, but it suffered a lack of variety which is not the case with Fashion Forward. Rather, redecorating was a necessary distraction to displaying styles on customers, and became a highlight in this game. Although it is fun being fashionable.
I wish there was more to do in the apartment than change clothes, but that could have to do with wanting more to do in the town generally. I love the art style of Fashion Forward, or at least the European look of it. Everything is so cozy that I yearned for more leisure activity or vignettes. In my mind, there are clear ways that Style Savvy can still grow, such as giving locations to relax, maybe allowing the player to choose between reading, taking a nap, having a bite to eat, and following it with some sort of charisma bonus when working in the boutique or other discipline.
The opportunities that feel missed to me may not even occur to Fashion Forward’s target audience, however, as there’s enough here to keep casual players engaged for a good while. It’s systems are basic, yes, but they are also consistent and reliable.
There’s also a good amount of production value in Fashion Forward, as I’ve seen lesser games shoot for static imagery, lack of animations, boring music, and generally no love. It’s a bit impressive to consider the effort Style Savvy employs for a game that isn’t trying to win over core audiences. Even the audio, UI, and writing gel nicely.
Style Savvy: Fashion Forward has the light touch that one would hope for in a lifestyle simulator. Even more fascinating is that it’s not targeted at a 20-something like myself, but the game’s attitude makes it feel accessible for all audiences. It’s coherent, well-composed, and actually interested in fashion. Although it’s not my typical venue, it’s easy to imagine that those looking to relax and find their style will be able to dig very deep in Fashion Forward.
Grade: B+
from Hairstylez http://cityhairstyle.xyz/style-savvy-fashion-forward-review-for-nintendo-3ds-gaming-age/
5 Upcoming Beauty Trends You Should Know About Now – NewBeauty Magazine (blog)
Fashion Week is full of so much eye candy—it’s actually a little overwhelming to think how much beauty is scattered all around New York during this anticipated event. Makeup artists and designers team up to create showstopping looks that complement the season’s fashion statements while starting new beauty trends. From modern metallic eyes and glossy nude pouts to bare nails and the return of dewy skin, these are our favorite looks for spring 2017, straight from the runway.
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Carolyn Hsu, Digital Managing Editor
“The beauty look at Cushnie et Ochs is probably my favorite for how classic and versatile it is. A strong red lip, a bare face, light contouring and bold brows are the perfect set up for practically any occasion. But not only is the look appropriate for any event, it also works across all different skin tones and features as demonstrated by the diversity of models on this show’s runway. I’m particularly drawn to this Asian model’s look—especially the long, luscious black hair that looks so healthy and effortless.”
Elise Minton, Executive Beauty Editor
“Although I could never probably replicate the look, the silver metallic cat’s-eye that was done by Sarah Lucero for Stila Cosmetics and shown at the Nicholas K show, plays off the current trend of metallic shadow and keeps all the attention on the eyes. To do it yourself, apply Stila Magnificent Metals Foil Finish Eye Shadow in Titanium along your top and bottom lash lines, just as if you were doing a cat’s-eye, for an exaggerated and unexpected look.”
Brittany Burhop, Senior Editor
“The beauty look at the Zimmerman show was modern and feminine and I love the contrast on the eye by using dark shadow on the lower lash line and metallic shadow on the inner corners. Plus, that strong brow paired with a muted lip. Ooh la la. Makeup artist Jodie Boland for Maybelline New York wanted the look to be very natural, with little to no makeup, giving the models just a bit of an edge by playing with gray shades along the lash line, specifically Maybelline New York Color Tattoo Concentrated Crayon in Charcoal Chrome.”
Danielle Fontana, Editorial Assistant
“With the nail art trend slowly falling to the wayside, it’s refreshing to see the simplicity of nude nails—as seen in Self-Portrait’s Spring 2017 show—taking center stage once again. To create the matte, neutral nail, essie’s Rita Remark combined essie’s sheer ‘au natural’ for just a hint of shimmer and sheen and added texture with the ‘matte about you’ topcoat. The result? Sexy, sophisticated fingertips that match your entire closet all season long.”
Liz Ritter, Executive Managing Editor
“I love how fresh and effortless this peachy-coral look from Ulla Johnson is. It just looks healthy and radiant and seems like something you could actually do at home with only a few minutes to spare. Romy Soleimani used Weleda products and her secret trick is to apply the brand’s Skin Food to the eyes to create glossy shine. Romy said, ‘This is my all-time favorite product—and truly is a staple on site. You can use Skin Food in a million different ways. My favorite way is to add a highlight to the cheekbones by gently pressing in the cream. [For this look], we used it to create the eye look, but I’ve used it in so many different ways.’ Seriously, if one product can give that kind of look, I’m stockpiling.”
from Hairstylez http://cityhairstyle.xyz/5-upcoming-beauty-trends-you-should-know-about-now-newbeauty-magazine-blog/
See the 5 Best Street-Style Trends From New York Fashion Week – TIME
 TIME |
See the 5 Best Street-Style Trends From New York Fashion Week
TIME But not all the action is happening on the runways; in fact, looking to the style on the streets can be an even greater indicator of where trends will be at for the next season in real time, on real girls. Here, we’ve rounded up the top five best … How to stream London Fashion Week: Watch Mulberry catwalk live online The 15 Best Beauty Street Style Trends From New York Fashion Week Textured Locks Rule The Runways At NYC Fashion Week |
from Hairstylez http://cityhairstyle.xyz/see-the-5-best-street-style-trends-from-new-york-fashion-week-time/
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